Which is better for coaching entrepreneurs: PPC or paid social? This is a question that many business owners struggle with, and it can be tough to determine which option is the best fit. This is a tough call for any entrepreneur or small business and deserves exploration AND some serious answers. So, I’m going to offer some.
PPC, or pay-per-click advertising, is a form of digital marketing where you can place ads on search engines like Google. PPC allows you to target potential customers who are actively searching for your products or services. In this case, they have to be looking specifically for the type of coaching or training that you do, so it’s extremely specific. Are you personal growth type or personal fitness? It will matter, as when someone clicks on your ad, you will pay a fee to the search engine. The benefit of PPC is that it allows you to reach people who are already interested in what you have to offer.
Paid social media advertising is a form of digital marketing where you can place ads on social media platforms like Facebook and Instagram. Paid social allows you to target potential customers based on interests, demographics, and even behaviors. When someone clicks on your ad, you will pay a fee to that social media platform – think Meta (Facebook, Instagram), Twitter, or Snap. The benefit of paid social is that it allows you to reach a wider audience than PPC and you can target people based on interests and behaviors.
So in the battle of paid social vs PPC for coaching entrepreneurs, who wins? Which option is better for coaching these unique business owners? How can you spread the word beyond organic with PPC or paid social? Both options have their own benefits and drawbacks. PPC is great for reaching people who are already interested in your products or services, but it can be costly if you don’t have a large budget.
Anyone who has ever tried to promote a product or service online knows that visibility is essential for success. After all, what good is a great offer if no one knows about it? That’s where paid social comes in.
By paying to place ads on platforms like Facebook, Twitter, and Instagram, businesses can reach a wider audience than they would through organic methods like SEO. However, paid social may not be as effective as PPC for reaching people who are actively searching for your products or services.
That’s because people who are actively searching are more likely to click on an ad that appears in their search results than an ad they see while scrolling through their feed. So, if you’re looking to reach people who are already interested in what you have to offer, PPC may be the better option. But if you’re hoping to generate some new interest in your products or services, paid social is worth considering.
As any good marketer knows, there is no one-size-fits-all solution to advertising. The best approach depends on your specific goals and budget. For example, if you have a large budget and you want to reach as many people as possible, pay-per-click (PPC) advertising is a great option. PPC allows you to bid on keywords and target your ads to a specific audience.
However, it can be expensive, and the results can be difficult to track. If you have a smaller budget and you want to target a specific audience, paid social media may be a better option. Paid social allows you to place your ads on specific platforms, such as Facebook or LinkedIn (if you’re a financial coach, of sorts, this is a BANGING idea!), and target your audience with laser precision. However, it can be time-consuming to create and manage your campaigns. There is always the option to work with a professional and they can be easy enough to find, but, again, that’s another expense that you’re tacking on, so you want to watch your ROI.
Ultimately, the decision comes down to your budget and your goals. If you have a large budget and you want to reach as many people as possible, PPC is a great option. If you have a smaller budget and you want to target a specific audience, paid social may be a better option. Laser targeting is the key as you want to control the audience you are shown to — no one knows the people that buy your services and book your appointments better than you do. Heck, you’re the coaching entrepreneur here, not me!
No matter which option you choose, PPC or paid social, make sure you are clear on your goals and your target audience. Once you know who you want to reach and why you can create an effective campaign that will help you reach your coaching business goals!
Do you have any questions about PPC or paid social advertising? Leave a comment below and we would be happy to answer them! And if you need help creating an effective marketing campaign for your coaching business, contact us today! Until next time, this heated battle of paid social vs PPC for coaching entrepreneurs goes to…a tie, which is super anti-climactic, but I really did just want to arm you with facts.
I hope I did.