Do you want to optimize your website to crush it on the search engine results pages (SERPs)?

Of course, you do! Hitting the top of the SERPs is everyone’s goal. In this blog post, we will give you some tips on how to optimize your website for perfect SEO. The rest is up to you. SEO can be a bit tricky, but with the right tips and tricks, you can have your website ranking at the top of the search engines in no time – but you have to work for it. Or you have to find the best teams to work with. That’s always helpful.

Here are our top eleven (11) random tips (completely not ranked in any way!)

Let’s begin:

1) Any good SEO strategy starts with quality content.

Why? Because that’s what people are looking for when they use search engines. They want answers to their questions, and the better your content is, the more likely you are to give them what they’re looking for. Being a resource is valued by Google as well, as that’s the top content they’re looking for – the better you fit that bill, the better you’ll do too.

That’s why it’s so important to publish high-quality content on a regular basis. If your content is stale, outdated, or just not up to par, people are going to click away and find someone who can give them the information they need. And if you can position yourself as a thought leader in your field, all the better. People will be more likely to trust your judgment and advice if they see you as an expert on the topic.

2) Rock the keywords.

As any SEO expert will tell you, keywords are essential for getting your website to rank high in search engine results. But what they don’t always tell you is that using too many keywords, or “keyword stuffing,” can actually do more harm than good. Only a loser would do that, so don’t be a loser, Chad.

We see you, Chad.

Search engines are savvy enough to detect when a website is stuffed with keywords, and this can result in a lower ranking or even removal from the search engine entirely. So how do you strike the right balance? Choose a few key phrases and use them throughout your website and in your titles, descriptions, and tags. But be sure to use them naturally! If you stuff your content with keywords, it will not only turn off potential customers, but will also likely hurt your chances of being found online. It’s gross when you do it wrong and it’s obvious that you’re not being genuine.

3) Make sure your website is mobile-friendly.

With more and more people using their phones and tablets to surf the web, it’s important that your site looks good on all devices. What is it now, like 80% of traffic isn’t on desktop? It’s no secret that first impressions are important, especially when it comes to your business. Potential customers will size you up based on your website, which means it’s vital that your site makes a good impression. Don’t screw that up.

A professional website shows that you’re serious about your business and helps you to build trust with potential customers. And these days, a professional website doesn’t have to cost a fortune either. With a little time and effort, you can create a site that looks great and is easy to use, without breaking the bank. It’s one of the best investments you can make. Check your site on different browsers and devices to see how it looks, and please make sure it is responsive.

4) Ba-ba-ba-backlinks, baby.

As any seasoned pro, backlinks are essential for a high-quality website. But what exactly are backlinks, and how can you use them to your advantage? Simply put, a backlink is when another website links to yours. It’s an endorsement of sorts. This is great for SEO because it shows that your site is popular and trustworthy. So be sure to get backlinks from high-quality websites. But beware – not all backlinks are created equal. Low-quality websites can actually hurt your ranking, so be sure to vet any potential link partners carefully. With a little effort, you can quickly build up a strong network of backlinks that will help put your website on the map.

5) Use social media to your advantage.

Social media is a great way to promote your website and content. Be sure to post often and share interesting, relevant information. Smart, share-worthy articles will get you noticed and might take you viral, which would be rad, right? This will help you attract more visitors to your site. While it might not be a social signal, it is an indicator that people like your material and are paying attention to what you are putting out there. And that’s always a very good thing.

6) Be data-driven.

Data is essential for understanding how your website is performing and what steps you need to take to improve your ranking. If you see that your bounce rate is high, well you’re either attracting people to the wrong kind of page or your site isn’t converting because it’s not what people are expecting or for any multitude of reasons. Fortunately, there are a number of free and low-cost tools that can help you to collect and analyze data. Moz, SpyFu, SEMRush, and Google Analytics are just a few of the options available. They’re all pretty awesome. These tools can provide you with valuable insights into the SEO performance of your site and tell you more about your visitors – how they found your site (search engine, referring website, etc.), their geographical location, and how long they stayed on each page. With this information in hand, you can make the necessary changes to optimize your SEO performance and attract more visitors to your site.

7) Make time for schema, so it can make time for you.

Stop me if you’ve heard this one before: you’re minding your own business, scrolling through Google when all of a sudden, up pops a result that’s just too good to be true. I’m talking, of course, about those pesky featured snippets. As annoying as they can be when you’re trying to do some actual research, there’s no denying their usefulness when you’re the one in control. And the best part? You don’t have to be a big-time publisher or an SEO whiz to hijack one for yourself. All you need is a little bit of structured data and some elbow grease.

Also known as schema markup, structured data is a standardized format for providing information about a page and its content. If that sounds technical, that’s because it is. But once you get the hang of it, it’s not so bad. And best of all, Google loves it. That’s because structured data is like giving Google a road map of your site. By explicitly telling Google what your page is about, you’re giving it a leg up in the race to feature your content in search results.

8) Update those business listings, darn it!

I wanted to curse, but we’re being professional here on the blog.

Have you ever tried to find a business online, only to come up against outdated listings and inaccurate information? It’s frustrating, right? Well, now imagine how your customers feel when they try to find you and can’t. 

That’s why it’s important to keep your business listing profile up-to-date, with the latest information about your company. This includes your hours of operation, contact details, images, and more. Always update the images when there’s new stuff to show. It’s awesome for customers. By keeping your profile accurate and up-to-date, you’re more likely to show up on search engine results pages – and that means more customers for your business. So don’t let yourself get lost in the sea of outdated listings – keep your profile fresh and relevant, and watch your business thrive.

9) Upload a sitemap for Google. You’ve got to BELIEVE.

If you’re looking to get your website noticed by Google, one of the best things you can do is upload a sitemap. An XML sitemap shows Google exactly what’s on your site, making it easier for them to index your content and rank your pages. You can easily create and upload a sitemap using XML Sitemap Generator. Simply enter your website’s URL, select which types of pages you want to include, and click generate. Once the sitemap is created, you can upload it to your website and start getting noticed by Google.

10)  Use internal linking to drive consumers to relevant pages on your site.

If you’re anything like me, you love nothing more than a good link. You know, that thing that takes you from one page on the internet to another? I click on them all the time, often without even knowing where I’ll end up. That’s the beauty of a well-placed link: it can take you on a journey to places you never even knew existed. But what if I told you that there’s more to links than meets the eye? That’s right, links can be used for more than just navigation. In fact, they can be a powerful tool for helping both users and search engines find the information they need.

When used correctly, internal linking can help to refer users and search engines to related products or content. This is because links provide a context for the information they are pointing to. For example, if you are reading an article about digital marketing and come across a link to a related product, you are more likely to click on it than if the link was simply placed at random. The same is true for search engines. If a page about online marketing contains a link to a related product, the search engine is more likely to include that product in the results it displays for relevant queries.

11) Start a blog, homie!

Are you thinking about starting a blog for your business? Great idea – that will help optimize the site for SEO! Having a basic business website is great, but regularly adding unique, relevant content to a blog on your site will give you the best chance of attracting search traffic. Find out what topics your prospects and customers are interested in, and write long-form content that addresses these issues. If at all possible, keep your blog on your business site’s root domain (e.g., rather than on a separate domain. And don’t forget to have fun with it — after all, a witty, engaging blog can be its own best marketing tool!

SEO is a tricky business, but with the right tips and tricks, you can have your website ranking at the top of the search engines in no time. It’s a lot to do, sure, but it can be done. Just work at it. Really, truly work at it and you’ll get there. We took a long time to rank in Baltimore SEO or in Maryland…well, anything searches, but we did. However, it’s important to remember that SEO takes work – you can’t just slap on a few keywords and call it good enough. It’s constant work. You need to continue to invest in your SEO strategy if you want to maintain those top spots. But don’t worry, we’re here as a resource, both the blog and the company.

Let us know how we can help in the comments!