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A Book on Lead Generation: Why I Wrote Something So Rad

A Book on Lead Generation: Why I Wrote Something So Rad

by Shawn M. Smith | May 6, 2022 | Lead Generation

When I first entered the digital marketing industry, I couldn’t believe how fast things were changing. Every day there seemed to be new platforms, apps, and tools that were transforming the way we did business online. But despite all these changes, one thing...
Why Incentives Matter in Referral Marketing

Why Incentives Matter in Referral Marketing

by Shawn M. Smith | Apr 21, 2022 | Lead Generation

There’s no question that incentives matter when it comes to referral marketing. After all, referral programs are designed to encourage customers and employees to promote a company’s products or services. The only thing better than cash in your pocket? More...

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