If you’re like most bloggers, you’re always on the lookout for new and innovative ways to get your content noticed, right? After all, with millions of blog posts published every day, it can be hard to stand out from the crowd. However, if you’re only focused on blogging as your content marketing strategy, you’re missing out. There are other types of content that can be just as effective in driving traffic and engagement. For example, infographics can be a great way to communicate complex information in an easily digestible format. And videos are perfect for engaging potential customers who may not have the time or patience to read a long blog post. So if you’re looking to take your content marketing to the next level, don’t forget to branch out beyond blogging. There’s a whole world of possibilities waiting to be explored.
Here are a few other content marketing ideas to consider:
Videos: If a picture is worth a thousand words, then a video must be worth at least a million. That may be why YouTube is one of the biggest sites on the internet and would be one of the biggest countries in the world! People love watching videos, and they’re a great way to show off your products or services in a creative way. Whether you’re making a commercial, a tutorial, or just a funny cat video, there’s sure to be an audience for it online. And with platforms like the aforementioned YouTube and Vimeo, it’s easier than ever to get your video seen by millions of people. So if you’re looking for a creative way to reach your audience, you can’t go wrong with video.
Podcasts: Spotify, Apple, and Google, oh my! There are so many ways to listen to a podcast now. In the past, people used to associate podcasts with long car rides or walks in nature. Now, with the technological advances we have made, people can listen to podcasts anywhere they want, whether they’re commuting, working out, or even taking a cooking class. And that’s not even including all of the new content that is being created every day. With so many different topics and genres to choose from, there really is something for everyone. Here are a few of the top marketing ones to peruse. So if you’re looking for a new way to reach your audience, why not give podcasts a try? You might be surprised at how easy they are to consume and how much people enjoy them.
Infographics: As anyone who’s ever been on the internet knows, infographics are everywhere. Whether they’re showing you the most popular baby names of the year or the most effective ways to brush your teeth, infographics are a quick and easy way to digest information. And while some might say that they’re nothing more than pretty pictures, there’s actually a lot of science behind why infographics are so effective. For one thing, our brains are hardwired to respond to visual information. In fact, studies have shown that we process images 60,000 times faster than we do text. And when it comes to sharing information, infographics are king. According to one study, tweets with images are retweeted 150% more than tweets without images. So next time you’re trying to get your message across, why not give an infographic a try? You might be surprised at just how well it works.
eBooks: There’s no doubt that eBooks are a powerful content marketing tool. (See ours on our marketing methodology, BEAR, here). Not only can they help you position yourself as an expert in your industry, but they can also be used to generate leads. After all, who wouldn’t want to receive a free eBook in exchange for their contact information? However, there are a few things you need to keep in mind if you want to make the most of your eBook. First, make sure it’s packed with valuable information that your target audience will find useful. Second, promote your eBook widely and make it easy for people to find and opt-in to receive it. Finally, follow up with your new leads and nurture them into customers. If you do all of this, you’ll be sure to get the most out of your eBook marketing efforts.
Guides: Just like your favorite book, a good guide can take you on an enlightening journey. But unlike a book, a guide is specifically designed to show you the ropes – or in other words, how to do something or learn about a complex topic. In this sense, guides are similar to eBooks; however, they tend to be more comprehensive and detailed. So if you’re looking for step-by-step instructions or in-depth information, a guide is definitely the way to go. Plus, there’s nothing quite like the feeling of conquering something new with the help of a trusty guide by your side.
So there you have it – five types of content that can work for your business blog. But don’t stop at blogging! Experiment with different formats and see what works best for you and your audience. Remember, the most important thing is to be authentic and interesting. Are you ready to try out some of these content ideas or do you have more rad ones? Share those because the only way we’re coming with more good stuff is if we all share together.