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When To Put SMART Goals In Your Plans

When To Put SMART Goals In Your Plans

When you create SMART goals, you increase your chances of achieving them. When starting a small business, it's important to set SMART goals. So get started today by setting SMART goals for your small business! SMART is an acronym that stands for Specific, Measurable,...

A Book on Lead Generation: Why I Wrote Something So Rad

A Book on Lead Generation: Why I Wrote Something So Rad

When I first entered the digital marketing industry, I couldn't believe how fast things were changing. Every day there seemed to be new platforms, apps, and tools that were transforming the way we did business online. But despite all these changes, one thing remained...

Why Incentives Matter in Referral Marketing

Why Incentives Matter in Referral Marketing

There's no question that incentives matter when it comes to referral marketing. After all, referral programs are designed to encourage customers and employees to promote a company's products or services. The only thing better than cash in your pocket? More money. And...

In Love with Google Analytics: How to Get Better Results

In Love with Google Analytics: How to Get Better Results

Face it, you'll never love Google Analytics as much as I do. She's my best friend and has gotten me out of many a jam. When I need to prove a point to a team member or client, GA is my go-to. Google Analytics is a powerful tool that can help you measure your website's...

How to Do PPC Like a Pro Wrestler

How to Do PPC Like a Pro Wrestler

Anyone can do PPC. But not everyone can do PPC like a pro wrestler. They know the ropes, so to speak. Follow their lead and your PPC campaigns will be money in the bank. Trust me, I'm a wrestling legend! (Just kidding, I'm not a wrestler or anything). Learn from my...

PPC Strategies: 4 You Can’t Ignore in 2022

PPC Strategies: 4 You Can’t Ignore in 2022

PPC? Yup, We're Talking PPC Campaign Strategy! I'm on a mission and I have to share this message I heard last night in my dream. It was crazy, but a little voice told me, "Shawn, you gotta talk about these 4 things and strategies for PPC right now!" I was like, "Dream...

I Just Need Paid Social Media Marketing Tips!

I Just Need Paid Social Media Marketing Tips!

What is Paid Social Media Marketing? If you're still wondering why you need to pay for advertising on social media, then you're missing one of the biggest benefits: getting your content in front of more people. Paid advertising ensures that your target audience sees...

Lead Generation in a Vacuum

Lead Generation in a Vacuum

In business, there is a saying that goes "the money is in the list." That may be true, but it's not as simple as just compiling a list of potential customers and then spamming them with your sales pitch. Lead generation requires effort and thought put into creating a...

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